Non Fiction Book Publishing

From everyone I have spoken to I think there are three main reasons people have written or want to write a book. The strategies to market are quite different. So if you are not clear on the goal you will get completely different contradictory information about what works and what does not.

1. Credibility – to sell their service, or speaking gigs to be an authority – In this case it is more about having written a book and often it does not matter if anyone even reads it.
2. Education – so that people can implement something themselves from reading the book  – this may also be about credibility and selling a service or product.
3. Passive income – niche books that are mostly hobbies and usually unrelated to business. They have a very large market and only a few books as competition. eg how to …

I love talking about books so if you are thinking about writing a book and want to throw some ideas around then contact me for a chat.

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