SEO for WordPress & Shopify

SEO is ideal for those who want to build a sustainable business that lasts into the future.

We are specialists in SEO for WordPress and Shopify Websites

We can also work in Wix, Squarespace, Thrive, and other platforms

WordPress is the most popular platform used to build websites and is especially good for SEO for service businesses. We want you to get the best results and having a website in WordPress makes it much easier for us to get you amazing results. Many online stores are now built in Shopify and we have successfully ranked shopify websites.

SEO SERVICES for WORDPRESS & SHOPIFY

We work with two main types of Businesses

If you are also keen to improve the impact, you have on people, animals and the environment then we would especially love to work with you.

Website SEO & AEO Tasks

The percentage of people who skip Google and go straight to AI platforms is estimated to be around 10 to 25% in Jan 2026 and 20 to 40% by the end of 2026.

SEO (traditional search engine optimisation for rankings and traffic) alongside AEO (Answer Engine Optimisation), the evolving practice of structuring content to be directly cited or surfaced as answers in AI-powered tools like Google AI Overviews, ChatGPT, Perplexity, Gemini, and voice assistants.

AEO builds on strong SEO foundations, but shifts focus to conversational queries, direct answers, citations in AI responses, and zero-click visibility—crucial as users increasingly get answers without clicking through.

This combined approach maximises visibility in both traditional search results and AI-driven “answer engines,” driving more qualified traffic, brand authority, and local relevance for a marketplace like yours

The percentage of users bypassing traditional Google searches and going directly to AI platforms (such as ChatGPT, Perplexity, or Gemini) is estimated at around 10–25% as of January 2026, with projections suggesting this could rise to 20–40% by the end of 2026.

Currently, AI answer engines still draw a significant portion—often around 70% or more—of their cited data from top-ranking sites in Google and other search engines. This means traditional SEO remains the essential foundation for appearing in AI-generated results today.

However, AI sourcing can shift unpredictably at any time as models evolve, update their training data, or prioritise different signals (e.g., freshness, authority, or diverse sources). This requires far more proactive monitoring and adaptation than traditional SEO alone.

PHASE 1 : Foundation Setup – SEO & AEO

Goal: Prepare your entire website for maximum discoverability and AI citability across relevant searches. This holistic setup targets keywords and question-based queries to drive significantly more traffic and AI mentions than keyword-specific tactics alone.

We monitor and track 50–400+ relevant keywords and conversational queries each month, tailored to your retail, services, and community focus.

This phase can take 1-6 months, depending on the size of your website and your monthly investment.

Examples of some of the SEO & AEO Set Up tasks that we undertake

• • Audit and optimise WordPress settings for SEO and AI crawlability
  • Install/configure essential plugins
  • Set up/verify Google Analytics, Google Search Console, and Bing Webmaster Tools
  • Analyse backlinks, fix errors (e.g., 404s), and build foundational authority
  • Submit sitemaps, check indexing, and resolve crawl errors
  • Crawl site with tools like Screaming Frog to audit pages, metadata, and structure
  • Ensure mobile-friendliness, fast loading, and user-friendly 404 pages
  • Verify NAP (Name, Address, Phone) consistency and enhance the local schema for your location
  • Scan for duplicate content (Copyscape/Siteliner) and fix issues
  • Conduct comprehensive keyword + question research
  • Identify content gaps for service/store pages, directory listings, and events
  • Optimise existing pages (home, services, products, blog/events) with target keywords and conversational phrasing
  • Implement internal linking, clear calls-to-action, and structured data (Schema.org for LocalBusiness, Event, Product)
  • Optimise/enhance Google Business Profile (formerly Google Plus/GMB) for local visibility
  • Add E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) to build AI trust

This phase creates a strong base: traditional rankings + AI-ready content.

PHASE 2 : Targeted Growth – High-Impact SEO & AEO Execution

Goal: Focus on high-conversion keywords and questions aligned with your priorities. We prioritise services/products you want to promote most.

Ongoing Benefits:

• 24/7 access to spreadsheet rankings,
• Monthly error monitoring (hacking, broken links, duplicates, indexing issues)
• Strategy reviews to adapt to algorithm/AI changes
• Reports every 2–4 months (frequency based on investment) including rankings, Google analytics and AI visibility insights, and performance data

Core Activities Include:

1. Advanced On-Page Optimisation: Deep enhancements to priority pages with semantic-rich content, featured snippet/AEO-friendly formats (e.g., clear headings, bullet lists, concise answers and tables), and schema markup for direct AI extraction.
2. Link Acquisition & Authority Building: Secure relevant links from local directories, competitors’ sources, social mentions, YouTube, infographics, Q&A sites (e.g., local forums), image credits, and internal optimisations—prioritising quality for both SEO rankings and AI trust signals.
3. Content Creation (as relevant): Blog posts, FAQ sections, event guides, or “answer hubs” optimised for conversational queries. This supports both traffic and AI citations.
4. AEO-Specific Tactics: Structure content for AI extractability—short, authoritative answers; entity optimisation (people, places, services, products, organisations etc); freshness updates; and monitoring AI platforms for brand mentions/citations.

By combining SEO (for clicks and rankings) with AEO (for direct answers and zero-click influence), we’ll position your website as the go-to local hub in both traditional and AI search.

Reports Contain

• Ranking data for priority keywords showing best rank month by month
• Google Analytics data showing traffic to the website each month and in comparison to the same time last year. This helps to see progress and also which pages are getting the most traffic. Therefore helps with improving conversions. We can also report social traffic if relevant
• Google search console data with keywords and clicks to website
• YouTube traffic data if relevant
• Custom data that you specifically want to be reported.

Extra Reports $50 + gst  

Contact us to find out more and to see if we can help your business grow into the future.